The flavor movement, often referred to as the "beverage rennaissance", has changed the beverage world. It all started with Rinaldo and Ezilda Torre's introduction of the Italian soda, a drink made with flavored syrup and seltzer water. In 1925 they began blending Torani syrups from original recipes brought from Lucca, Italy. Torani syrups quickly became local favorites in their Italian community of North Beach in San Francisco and continues to define modern drink forms to this day.

Millions of Americans